ADVERTISING
TONY DIVINO TOYOTA
Concept, Art Direction
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PROJECT: Create an integrated campaign promoting local Toyota dealer Tony Divino that includes retail, outdoor, and television spots.
BACKGROUND: Tony Divino had a long history of advertising with our agency, however, this history had been limited to outdoor and radio. Tony wanted to expand his reach in anticipation of a downward economy and bring some consistency between outdoor and retail promotional materials. Over the years, "A Bit Too Honest," has been a strong tagline and campaign theme for the dealership. Tony Divino prides himself in offering a "no games" experience for buyers.
RESULTS: This campaign was successful in uniting outdoor and retail promotional campaigns. Tony Divino Toyota has remained resilient during less than ideal economic conditions. The campaign received several awards both locally and nationally.
