ADVERTISING
UTAH HIGHWAY SAFETY OFFICE
Concept, Art Direction
PROJECT: Create advertising campaigns promoting highway safety amongst motorcyclists and drivers.
BACKGROUND: The Utah Highway Safety Office under the Department of Public Safety was tasked with improving motorcycle safety on Utah's freeways. This series of billboards and posters were created to remind motorcyclists to "Ride Aware." A group of bikers volunteered to be photographed for the campaign and lauded the efforts of the local goverment to produce this quality campaign.
RESULTS: Running the campaign during the summer season has proven to have an effect on motorcycle safety. The Utah Highway Safety Office has continued to run the campaign for over three years and attributes increased motorcycle registration and safety awareness partially to the campaign. The campaign has received multiple local advertising awards.
