BRAND IDENTITY
BICEP2
Logo Design
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PROJECT: Design a logo for a CALTECH science experiment conducted on Antarctica.
BACKGROUND: I began an experiment with different types of collaborative relationships, one of which involved volunteerism. Flyers and Craig's list ads were posted offering three hours of volunteer design work. One response came from a CALTECH researcher who was a team member of the BICEP2 research experiment. Their team collected microwave data from the south pole and wanted a logomark that would represent the mission to be printed on t-shirts.
RESULT: A logo was designed that referenced the shape of microwave readings, as seen in the simple diagram below. The logo, which was 100% probono, supposedly reached the south pole sometime in 2010 and was updated for the continuation of the program in 2011.
